Beyond the Bottom Line
ISBN: 978-81-974012-9-9
Author: Vidyavachaspati Vidyanand
In the landscape of modern business, the concept of sustainability and ethics has emerged as a defining factor in determining long-term success and societal impact. No longer confined to niche markets or idealistic pursuits, sustainability and ethics have become integral pillars upon which businesses of all sizes and industries must build their foundations.
The introduction of this chapter serves as a gateway into the multifaceted world of sustainable and ethical business practices. Here, we embark on a journey to explore the fundamental principles, underlying motivations, and transformative potential of integrating sustainability and ethics into the fabric of business operations.
At its core, sustainable and ethical business encompasses a holistic approach to organizational management that goes beyond traditional profit-driven models. It acknowledges the interconnectedness of economic, social, and environmental factors, recognizing that businesses operate within broader ecosystems of stakeholders, communities, and ecosystems.
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